The Challenge

Visualize a technical product in the security industry in a simple & concise manner so that key decisions makers who watch the video are able to clearly understand the features & benefits of this solution and make an informed decision.

The world of marketing is changing. Gone are the days where you could market your product with a few good slogans and catchy jingles. The world has become an increasingly digital place, which means that it's not enough to simply advertise your products on billboards or magazines anymore. You need to be able to engage with people in their own space, namely social media platforms like Facebook, Twitter, Instagram etc., if you want them to pay attention. And one of the best ways for doing this is through explainer videos!


Users signed up and using the product


Individual teams, including corporations, small businesses, and non-profits


Time zones represented across the world (yes—there are more than 24!)


Adopting a clean & minimal style, this animated video is intended to connect with technical decision makers who know cloud/software defined security is the wave of the future.

As technology and security continue to grow, so does the need for animated videos. According to a recent study by Forbes Insights, 85% of people would rather watch an animated video than read text content on a website. With this information in mind, we should take advantage of what will get the most eyes (and ears) on our site. We worked closely with the marketing team to convey some technical ideas in the simplest form possible so that the video could be clear yet engaging with continuous movement and seamless transitions. In the technology and security industry, animated videos have been gaining popularity as a way to promote products and services. It's no surprise that people who work in these fields are often unique and creative individuals, looking for new ways to stand out from the crowd. Animated videos help them do just that by providing an engaging format that can be branded with company colors or logos to represent their business.

Want to see more?

View more work