Laird Connectivity simplifies the rapid integration of wireless technologies with market-leading wireless modules and antennas, integrated sensor and gateway platforms, and customer-specific wireless solutions. We produced an animated explainer video for them that incorporated 3d product renderings and actual product shots integrated with 2d animation to illustrate the different use-cases and industries where their products are being used.
Sometimes when you have a lot of products, it can be hard to describe them all. So instead, show customers the best solution for what they need. This way they do not have to spend time reading large chunks of text on a webpage and can simply watch a video that quickly explains the key benefits & use-cases of a solution.
Users signed up and using the product
Individual teams, including corporations, small businesses, and non-profits
Time zones represented across the world (yes—there are more than 24!)
We started the process by leveraging existing CAD files provided by the team at Laird Connect and adding animated elements around the 3d renders to make them come to life and highlight certain aspects of the product. By creating initial style-frames we were able to land on a look and feel that would not only incorporate their brand color but would also help tie in the different animation styles used throughout the video. Video allows you to be much more creative in how you explain things and this video is a great example of how we managed to achieve that without using much text in the video. A new study from SweetIQ recently revealed that people prefer video to written content. Why? Research shows that seeing something is easier to understand than reading. It’s eye-catching, memorable, and more fun.