The Challenge

Specialty pharmacies offer a huge benefit to patients, but they can be confusing. Most people have no idea how a specialty pharmacy works and this is a very big problem for the industry. Patients who use specialty pharmacies spend more time on hold with their insurance companies, which can lead to delays in getting medication. This has led some patients to question whether using a specialty pharmacy is worth the hassle. Many people who would benefit from these services still aren't using them because they're not sure what to expect when going through the process of getting their prescription filled.

12k+

Users signed up and using the product

3k+

Individual teams, including corporations, small businesses, and non-profits

50+

Time zones represented across the world (yes—there are more than 24!)

Execution

We combined a powerful script with thoughtful graphics and friendly characters so that patients could relate to the video and clearly understand all of the steps involved in the process. This way potential customers will know exactly what they're getting into before signing up with Biomatrix. The video goes over everything from why specialty pharmacies exist, how they fill prescriptions as well as what is needed by your insurance to fulfill such prescriptions. The video is also a great tool for doctors who want to explain their program to patients during new patient visits or current patients who have questions about how it works. The final video was hosted on YouTube and embedded into relevant pages throughout Biomatrix's website so it can be easily found by those who need it most.

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