The Challenge

Create a short & dynamic animated video that communicates what customers can expect when leasing or buying a car from Acton Toyota.


Users signed up and using the product


Individual teams, including corporations, small businesses, and non-profits


Time zones represented across the world (yes—there are more than 24!)


Using simple icons and kinetic typography this short video showcases why Acton Toyota does things differently than other car dealers. The video speaks to their audience through animation, kinetic typography, and humor. Subtle animations along with animated text proved to be an effective way to convey information faster than just an ad with static images.

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