An explainer video is a short animated video that can be used to explain
a concept or an idea in a simple and understandable way.
People seek clarity and a short & engaging Explainer video is meant to do exactly that! You should consider producing an explainer video for your product or service if you are currently using blocks of text on your website to explain what it is that you do and how you do it. Consider replacing all of that text with a single explainer video that is engaging to watch and clearly communicates your message in 1-2 minutes.
1. People prefer video over text - According to a study, people spent on average 2.6x more time on pages with video than without.
2. It's scalable - Besides your website, explainer videos can easily be used in other marketing materials such as email campaigns, sales pitches, paid ads, and trade shows or exhibitions.
3. ROI - An explainer video focused studio like ours can produce your video at a much better rate compared to larger agencies therefore increasing your ROI on a small spend.
The cost & timeline for well produced Explainer videos largely depends on the duration of the video as well as the visual style but rough estimates typically range between $5,000-$10,000 for a 1-2 minute explainer video and 4-6 weeks for the production process from start to finish.
We also may charge a small "Rush Fees" for videos that have a tight deadline and absolutely need to completed by a specific date.
Problem: Distilling a complex but significant value proposition into a readily consumable, highly relatable media asset.
Solution: 4 short & unique value proposition explainer videos that show off very specific use cases of their technology.
Result: 3x more engagement on pages where each video was published and 2x ROI by having each video translated into multiple languages so it can be distributed and used by sales teams in different markets.
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